Columbus India to handle social media mandate for Peppa Pig and PJ Masks

The account will be managed by the agency’s Delhi office.

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network (DAN), has been appointed as the social media agency for Peppa Pig and PJ Masks - popular animated television series for kids produced by Entertainment One. The account was won following a direct pitch, and will be managed by the agency’s Delhi office.

Anurag Gupta

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Commenting on the win, Debra Ng, VP, marketing – Asia – Family and Brands, Entertainment One, says, “Peppa Pig and PJ Masks are much loved in India and we want to leverage social media to reach and engage with parents. We are happy to partner with SVG Columbus in this endeavor.”

Nitin Sabharwal

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As part of the mandate, the agency will be using Columbus India’s expertise in the digital ecosystem for managing social mandate (paid and earned) for Peppa Pig and PJ Masks.

Expressing his delight on the association, Anurag Gupta, CEO – Columbus India, says, “We are very happy to partner with Entertainment One. What excites us the most is that we have the opportunity to create awareness amongst parents about how engaging the brands are for their children.”

Nitin Sabharwal, chief business officer, Columbus India, adds, “Peppa Pig and PJ Masks are extremely popular with kids and we are excited to have them as our client. We are looking at delivering high social engagement and drive strong awareness for the brands.”