Indiabulls Group appoints Social Kinnect as digital agency

Previously, the agency handled the mandate of Indiabulls Home Loans.

In a recent announcement, Indiabulls Group has appointed Social Kinnect as digital agency. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.

The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.

Commenting on the account win, Rohan Mehta, chief executive officer, Social Kinnect, says in a press release, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”

Ankit Banga, AGM – digital marketing, Indiabulls Group, says in a press release, ‘Consolidating our communication approach & strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group. In a little more two years, Social Kinnect has been a great partner for the Group’s flagship company Indiabulls Housing. Their diligence and support has been considerable in this time, and a deciding factor in this renewed association. We look forward to taking giant strides along with them as we synergise the Group’s efforts across social media.”