Langoor launches exclusive B2B focused unit - 'Langoor Business'

To help B2B brands reach their full potential, the team felt the need to launch a dedicated unit specialising only in B2B.

Langoor, a full-service digital-first agency made of creative technologists, has recently launched a specialised unit focusing on the B2B space called – Langoor Business. Through the course of 2016 the Langoor team realised that the B2B digital space is being under-served across APAC region. They started working closely with a host of clients in the space. To help B2B brands reach their full potential, the team felt the need to launch a dedicated unit specialising only in B2B.

Langoor Business is being led by Saurabh Das, SVP at Langoor Digital. Das has more than 18 years of experience across marketing communication services, client management and business management.

Commenting on this new initiative, Saurabh Das, SVP, Langoor Digital, says, “Over the last 3 years we noticed a strong need for a focussed delivery model to address the ever-growing demands from B2B brands. A need that can be addressed only by making focussed investments in appropriate technologies and talent that understands the nuances of B2B marketing. At Langoor Business, we have talent that runs deep in delivering for B2B clientele - be it creating immersive experiences leveraging new tech or delivering purposeful brand campaigns that hinge on deep customer/market insights derived from data and trends.

In the recent years, we have successfully delivered large ABM campaigns for G2K (Global 2000) clients, where success depends on the critical amalgamation of data and analytics blended with media and technology – reaching audiences with a kind of precision that keeps getting better at the micro level.”

Venugopal Ganganna, CEO, Langoor, says, “This unit comes as a breakthrough for us and further reinforces our USP as Creative Technologists – who are redefining the world of conventional advertising and marketing. It is this creativity that has helped us gain confidence from existing B2B clients and launch this exclusive unit for them.”