Grapes Digital wins Maxxis Tyres' digital mandate

The account was won post a multi-agency pitch.

Grapes Digital, the full-fledged digital marketing agency has bagged the digital marketing mandate of Maxxis Tyres in India.

The agency will be responsible in handling their digital strategy, social media and digital media buying and planning across India.

Speaking on the win, Himanshu Arya, founder, Grapes Digital, says in a press release, “We are glad to partner with a world-renowned brand like Maxxis Tyres. One of the world's fastest growing tyre brands, MaxxisTyres delivers high quality tyre products to customers all over the world, we would like to build this trust further using digital medium.

Bing-Lin Wu, marketing and retail sales head, Maxxis India, says in a press release, “At Maxxis, we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers.With Grapes Digital being a digital first agency, we look forward to working, innovating and growing together in synergy.”