Isobar India bags digital mandate for Colorbar

Isobar won the account following a multi-agency pitch and will manage the brand from its Delhi office.

Isobar India, digital agency from Dentsu Aegis Network, has been appointed as digital partner for Colorbar, a premium beauty products brands. Isobar won the account following a multi-agency pitch and will manage the brand from its Delhi office.

Commenting on the partnership, Jayati Modi, head digital marketing, Colorbar says, "We are excited to partner with Isobar. With its global expertise in the digital space, Isobar brings an unparalleled value to the table. We're looking forward to working, innovating and growing together. We are sure that with them by our side, we will be able to build as strong a presence in the digital space as we have in the retail industry."

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Commenting on the win, Gopa Kumar, executive vice president, Isobar India says, “We are excited to partner with Colorbar. It is one of the leading players in the fashion and beauty segment. We are looking forward to creating exciting digital-first experiences for the brand Colorbar as the primary mode of communication for this category."