IdeateLabs makes new appointments in Mumbai team

Ruchika Kumar and Pallavi Naidu will spearhead creation of new IPs and expansion.

Digital marketing agency IdeateLabs, has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Both Kumar and Naidu together will focus on expanding the agency's business verticals.

Kumar's key responsibilities include creation and management of new digital assets and launching new IPs while amping up the white label content. Naidu will engineer Ideatelabs' growing overseas expansion in Singapore.

Vrutika Dawda

Ruchika Kumar

Pallavi Naidu

While Kumar was associated with Pepsi MTV Indies, Naidu has had stints with agencies like O&M and Leo Burnett.

Commenting on the development, Vrutika Dawda, director, IdeateLabs, says, "I am delighted to welcome Ruchika and Pallavi on board. Together, they come with experience spanning over a decade, each across marketing, digital and broadcast media. Ruchika (Kumar) will develop and create new IPs and white label products for IdeateLabs, while Pallavi (Naidu) will now focus on our geographic expansion."

Commenting on her new role Kumar says, "I'm glad to get the opportunity to create new digital assets and launch innovative IPs at IdeateLabs. Giving an idea or a brand's promise a live form and getting it closer to its customers in form, is something I have always enjoyed and excelled at."

Naidu explains, "I'm excited to oversee IdeateLabs' overseas expansion. And, in addition to spearheading the vision of the agency across verticals, I look forward to creating more industry-leading work."