Gozoop retains digital mandate for Mahindra Lifespaces

As a part of the mandate, the agency would be handling the brand's social media management, social media - media spends and online reputation management.

In a recent development, digital agency, Gozoop has retained the digital mandate for Mahindra Lifespaces. As a part of the mandate, the leading integrated marketing agency would be handling MDL's social media management, social media - media spends and online reputation management.

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn. In addition, they will be responsible for generating new campaign ideas, right from ideation to design and concept, as per the requirements of the brand. Post-campaign analysis and insights learning will also be performed by the agency.

For the brand's social media - media selling and buying, Gozoop will be creating effective ad strategies, copies and design, executing all applicable ad models and optimising ads for better reach and frequency. Duties of the agency will also include tracking and monitoring of web conversations around the brand and responding to users in a timely manner to help manage their online reputation.

Sunil Kumar Sharma

Rohan Bhansali

Sunil Kumar Sharma, vice president - marketing and CRM, Mahindra Lifespace Developers, says in a press release, "In the course of our association, Gozoop has played a significant role in helping build our brand in the online space. The team has consistently demonstrated adequate capabilities and worked towards staying a step ahead in terms of driving our performance and establishing customer relationships with their market understanding. We are happy to have them on board again as our digital partners in the social media space."

Commenting on the partnership, Rohan Bhansali, director and co-founder, Gozoop, says in a press release, "We have been helping Mahindra Lifespaces build their brand since 2015. With a body of solid award-winning work for the brand, we are naturally happy to further the relationship into 2019. We will continue to help Mahindra Lifespaces deliver its brand promise of Joyful Homecomings. Together, we have the opportunity to transform, optimise and scale the real estate brand's digital marketing initiatives."