Fruitbowl Digital bags Karvy Group's biz

The agency will manage digital mandate for Karvy Group's five businesses.

Karvy Group, the Hyderabad-based financial service provider, has awarded its digital mandate to Fruitbowl Digital. The interactive media agency will be responsible for managing the digital duties of five businesses present under the Karvy Group umbrella namely - Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis.

According to the press release shared by the agency, Fruitbowl Digital has been entrusted with multiple tasks of media planning and buying, social media marketing and influencer marketing, thereby helping the brand attain extensive exposure across the digital space and create a mark of their own, in the industry.

Speaking about the win, Faisal Amin, co-founder - Fruitbowl Digital, says, “...The challenge now is to engage with consumers through digital media on topics that are often perceived as boring. In order to get the users hooked on to the content, we plan to create conversations and build relationships, ultimately gaining that much needed trust and developing an environment where the consumer is aware as well as interested.”