Omnicom Media Group bags digital mandate for Tata Motors Passengers Vehicles

As a part of the mandate, the agency will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

In a recent announcement, Omnicom Media Group has been awarded the digital mandate for Tata Motors Passenger Vehicles, following a competitive market review that lasted over two months and saw India’s leading media agencies take part. As a result of the appointment, Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

Speaking on the appointment, Vivek Srivatsa, head – marketing at Tata Motors, says in a press release, “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”

Commenting on the win, Harish Shriyan, CEO, Omnicom Media Group India, says in a press release, “We’re extremely proud to add such an iconic brand like TATA to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”

Sudhir Nair, managing director, Omnicom Media Group India, says in a press release, “A TATA win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of TATA Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”