NIIT assigns digital duties to Performics.Resultrix

The account win was following a multi-agency pitch.

NIIT has assigned its digital mandate to Performics.Resultrix, a digital end-to-end solutions company under Zenith India. The account win was following a multi-agency pitch.

Mayoori Kango, managing director, Performics.Resultrix, says in a press note, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”

Established in 1981, NIIT offers multi-disciplinary learning management and training delivery solutions to corporations, institutions, and individuals in over 40 countries.

Kshitij Jain, vice president, marketing, Global Retail Business, says, “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. 95% of our consumers are online and 85% research online before taking a decision. A large part of them is also adopting e-learning with us, especially in the working-pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership."