The Body Shop asks netizens to help this girl shower

Check out this interactive digital campaign by KRDS.

The campaign is available on mobile phones as well

Global beauty brand, The Body Shop has collaborated with KRDS, a digital agency for its new interactive campaign, 'In the Shower' in order to boost the re-launch of the brand's haircare range in India. Click here to view the campaign.

Once the user visits the website, she/he can choose a product available in the new haircare range and will be transported to beautiful locations based on her/his choice. The user can even witness their favourite shower activity by specifying options like sing, dance, sleep or even wash clothes! Post this, the users can sign up to receive exclusive offers from The Body Shop.

Aradhika S. Mehta, head, marketing, The Body Shop India, says, “The Haircare category is a very important category for us and fans of The Body Shop deserve to experience and enjoy all our fantastic products. For the new fortified range, it was imperative that we connect and communicate in a unique manner and through the digital experience we are confident of creating the desired excitement and outstanding engagement.

Parth Nagar, country head, KRDS India, says in a press note, “We’re excited to launch this digital experience campaign for one of the biggest brands in Beauty & Healthcare. We believe the interactive nature of the campaign will intrigue the users and create more awareness for the hair care relaunch.