Indigo Consulting is Garnier India's new digital agency

The account will be handled by the agency’s Mumbai office and was won after a multi-agency pitch.

Publicis Communications’ digital agency, Indigo Consulting has won the digital duties for L’Oreal India personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled by the agency’s Mumbai office and was won after a multi-agency pitch.

Speaking on the same, Pankaj Sharma, general manager, Garnier India, says in a press note, “The team at Indigo displayed an in-depth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India.”

In India, Garnier comprises brands across hair care, hair colour and skin care for men and women. Apart from managing digital and social media, Indigo Consulting will also offer e-commerce solutions, and create and execute 360-degree digital-led brand campaigns.

Rajesh Ghatge, CEO, Indigo Consulting, says, “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”