Aditya Birla Capital assigns digital mandate to Dentsu Webchutney for two of its businesses

The two businesses are - Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

Dentsu Aegis Network’s Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the Digital eco system.

Speaking about the new association, Ajay Kakar, chief marketing officer, Aditya Birla Capital says in a press note, “Dentsu Webchutney impressed us with their passion for our Brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”

Gaurav Soi, executive vice president (EVP), growth, Dentsu Webchutney, adds, “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

Nishi Kant, EVP and branch head, Dentsu Webchutney Mumbai, says, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”