Refreshed Car Care appoints Howl as digital agency

The mandate entails building and implementing communication strategies across platforms offline and online, ORM, PR and media planning.

In a recent announcement, Refreshed Car Care, an eco-friendly, on-demand, doorstep car cleaning and detailing company, has appointed Howl as digital agency.

The mandate entails building and implementing communication strategies across platforms offline and online, ORM, PR and media planning. The focus will be to increase brand awareness & sales through strategic planning.

Speaking on the occasion, Chirag Shah, founder and CEO, Refreshed Car Care, says in a press release, “We were looking for an agency that understands our business goals and objectives and aligns them with the marketing strategy to create strong value proposition for the customers. Through our recent expansion with creation of nodes at petrol pumps, Refreshed will now be omnipresent. We are counting on Howl to help us boost demand and scale the business significantly.”

Commenting on this win, Tufayl Merchant, co-founder and business head, Howl, says in a press release, “The on-demand services industry has seen an exponential growth in India in the past five to six years. We look forward to this new chapter with Refreshed Car Care with great enthusiasm, this is great opportunity for us at Howl. Apart from the campaigns that we have planned we will also build outreach through the Times Network in Mumbai - across their online and offline platforms.”