Avon assigns digital duties to Chimp&z Inc.

The account will be handled by the agency’s Gurugram office.

Cosmetic brand Avon has appointed Chimp&z Inc. as its digital partner. The account was won following a multi-agency pitch and will be handled by the Chimp&z Inc’s Gurugram office.

As per the press note, Chimp&z Inc. will be working on building the brand’s online identity by handling Avon’s social media presence, blogger outreach campaigns and most importantly conceptualizing out of the box campaigns and providing effective strategies.

Recently, a campaign named #PrettyGoesEasy for Avon’s latest range, Simply Pretty was launched. Under this campaign, an outreach contest was conducted by the agency along with Avon. Another major event was the Facebook Live with Plabita Borthakur, the brand ambassador for Avon on November 15.

Angad Singh Manchanda, co-founder, Chimp&z Inc., says in a press note, “With big opportunities come bigger challenges and we at Chimp&zInc. believe in accepting them, delivering best of our ability and hence setting new benchmarks for ourselves. We are very enthusiastic about this partnership and have already begun doing some amazing work for Avon.”

Speaking about this collaboration, Swati Jain, marketing director, Avon, says, “We have seen Chimp&z Inc’s work in the past and appreciated their campaigns too. So, when they pitched us their ideas, everybody in our team loved them. We were very thrilled to get them on board as our digital agency and they have certainly proved their potential through this campaign".