Virtuous Retail assigns creative and digital marketing strategies mandate to ColourCraft Studio

The agency is set to manage brand’s flagship centres at Bengaluru and Surat.

Virtuous Retail South Asia has engaged ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for its flagship centres at Bengaluru and Surat. Virtuous Retail is an institutionally owned developer operator of community oriented lifestyle shopping centers.

Speaking on the same, Aditi Gandhi, co-founder and business director, CCS, says in a press note, “Virtuous Retail is an immensely dynamic brand. The trust they have shown in us to handle not one but two of their biggest community centres in Bengaluru and Surat, is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish Virtuous Retail as a ‘master retailer’ to be reckoned with in the Indian retail space.”

Jermina Menon, vice president, marketing, Virtuous Retail, adds “Virtuous Retail’s vision for India is to create new social hubs for the urban consumer through ‘Connecting Communities’ – a platform for cultural festivals, civic partnerships and collaborations with community stakeholders. One of our major requirements was to have a business partner which would collaborate and bring alive the company’s core values and cultural beliefs. In CCS we found the right fit of aligning our centres with our customers through unique marketing programs. With this collaboration with CCS we hope to build not only our digital presence but also connect with the community that supports us.”

Initially brought on board to orchestrate the launch of Virtuous Retail Bengaluru on digital and social platforms, Virtuous Retail has since then expanded the agency’s role into a more holistic and long-term partnership.