FoxyMoron wins digital mandate for three Coty brands

The agency will handle digital mandate for Wella, OPI and Sally Hansen.

In a recent announcement, beauty brand Coty, has appointed FoxyMoron as digital agency. The agency will handle digital mandate for Wella, OPI and Sally Hansen. The account was won post a multi-agency pitch.

The mandate focuses on building and developing the digital presence of all three brands by highlighting their product offerings and creating a distinct brand personality. The agency will be involved in the strategy, content creation and design across all social media platforms. The main objective will be to build affinity via brand advocacy on digital.

Discussing this alliance, PK Hariharan, general manager, India, consumer and professional beauty, Coty, says in a press release, “We are pleased to have FoxyMoron as our digital partners. In today’s competitive landscape it’s important we use multiple tools to reach our consumer and digital is a great canvas to showcase just how much the brand has to offer. I am confident that our partnership with FoxyMoron will help us create more resonance with our customers and bring forward the true spirit of our brand.”

He adds, “Our digital strategy is aimed to maximize visibility and create high impact across the country, to increase our reach and maintain our focus on building affinity.”

This world renowned leader in cosmetics celebrates the diversity of beauty, and aims to disrupt the conventions of the industry. It’s a fresh yet vibrant brand to work, very similar to the essence of FoxyMoron.”

Suveer Bajaj, co-founder, says in a press release, “With years of experience in the categories of beauty, personal care and make up, FoxyMoron has gladly taken on the responsibility of introducing COTY, a global leader in beauty to the already saturated Indian markets. The brands are chic and edgy and wish to flirt with the young, fun and urban youth of our country. The agency's approach has always resulted in strong communication that embodies the ethos of each brand. We are excited to on-board this international giant that celebrates and liberates the diversity of each one's beauty and are confident that we can, with our immense creative richness, help COTY see a path filled with beauty and transformation.”