The Glitch to handle Fair & Lovely’s digital duties

The account will be managed by the agency’s Mumbai office.

The Glitch, a full-service digital agency, has won the digital mandate for HUL’s skin-care brand Fair & Lovely. The agency will be managing their communication strategy, social media marketing and brand management across digital platforms.

Speaking about the win, Prachi Maroo, business director at The Glitch, says in a company statement, "We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation."

Sunetro Lahiri, creative director at The Glitch adds, "...The partnership is extremely exciting for the possibilities and journeys we're itching to chart out as a creative think tank."