FoxyMoron bags Wok To Walk biz

The agency will handle strategy, content creation and design across all digital platforms.

Following a multi-agency pitch, Asian fast food brand - Wok To Walk has assigned its digital creative and media mandate for its pan India launch to FoxyMoron, a digital marketing and media solutions agency. The mandate includes building and nurturing the brand’s presence through calculated planning and unique digital solutions to achieve consumer loyalty. The account will be managed by the agency’s North division in Gurgaon.

According to a company statement, the focus will be to build affinity via brand advocacy. The agency will be involved in the strategy, content creation and design across all digital platforms.

Speaking about the win, Prachi Bali, business head North, FoxyMoron, says, "We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country. Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways."

The win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, HOOQ and Pulse Candy, among many others.

On appointing FoxyMoron, Navin Mittal, general manager, Wok To Walk - India, says, "As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms... We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey."