Google launches new AdWords experience to help businesses reach their customers in an effective way

The new AdWords experience will load pages faster so that the information needed is accessed instantly.

Google India has launched an all new AdWords experience with the aim to provide a faster and more intuitive AdWords for advertisers to reach their business goals. The innovations in AdWords will help businesses reach their customers in a more effective and faster way. The new AdWords experience will load pages faster (on average, 20 per cent faster) so that the information needed is accessed instantly.

"With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward," says Jerry Dischler, vice president of product management, AdWords, in a press statement.

Aiming to remove clutter, making navigation a breeze and giving more reasons for people to click, Google has launched a number of new features - 'Extensions', 'Call bid adjustments' and the 'Landing pages' built exclusively for the new experience.