Gozoop wins digital mandate for HRX

HRX is a lifestyle and fitness brand that belongs to Bollywood actor Hrithik Roshan and Exceed Entertainment.

In a recent announcement, Gozoop has won digital mandate for lifestyle and fitness brand HRX founded by Bollywood actor Hrithik Roshan and Exceed Entertainment.

One of the key agenda for the agency will be to drive awareness about the stories behind the brand's collections.

Commenting on the appointment, Ahmed Aftab Naqvi, CEO and co-founder, Gozoop, says in a press release, “We are delighted to partner with a brand that values a digital first approach to connect with it’s audiences in today’s times. We look forward to leveraging our experiences & insights to help brand HRX win in this new world”

The mandate includes social media strategy, content marketing and creative strategy across digital platforms.

Afsar Zaidi, CEO, HRX, says in a press release, "We are looking forward to working with Gozoop as our new digital partners. We wanted to associate with someone who has hands-on digital marketing space understanding, profound comprehensions into social trends, and most importantly a team of like-minded individuals who will help effectively channelize the digital narrative".