Triton Communications wins creative and digital duties of SAMCO Securities

The agency will help the brand with strategies to boost discount broking business.

In a recent announcement, SAMCO Securities, a Mumbai based online discount broker brand, has appointed Triton Communications as creative and digital agency. The agency will help the brand with strategies to boost discount broking business.

Commenting on the appointment, Jimeet Modi, CEO, SAMCO, says in a press release, "At SAMCO, we respect creativity and innovation. We are interested in exploring newer ways of targeting our audience; therefore our association with Triton Communication is very essential in terms of penetrating the market. Triton have launched and created some memorable campaigns in the past and their aggressive approach is what we're excited about to make ourselves a formidable name. I'm excited to work with Triton."

Chirag Joshi, head of marketing , SAMCO, says in a press release, "We are looking at building a definitive presence in the minds of Indian investors and for that, a strong brand image is critical. Getting Triton Communications on board as our creative and digital agency is a first step towards that, I'm sure our partnership will lead to more and more Indian householdscoming into main streamIndian Capital market and drive inclusive growth.

Ali Merchant, founder director of Triton Communications, says in a press release, "This new partnership has come as a delight for me and my team. SAMCO is a very different client than the rest of our portfolio, and their needs are both challenging and intriguing at the same time. I'm looking forward to us chalking out strategic and creative ideas that work for SAMCO."