iProspect India bags digital mandate of WeWork

The account was won post a multi-agency pitch.

In a recent announcement, iProspect India, from the stable of Dentsu Aegis Network has bagged digital mandate of WeWork, a global shared workplace brand. The account was won post a multi-agency pitch.

As part of the mandate, the agency will handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic with the objective of generating prospective business leads. The account will be serviced from Bengaluru.

WeWork entered India in 2017 and currently has three shared workspace properties - two in Bengaluru and one in Mumbai.

Rubeena Singh, CEO, iProspect India, says in a press release, "WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward."

Karan Virwani, director, WeWork (India), says in a press release, "WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. But WeWork is so much more than four walls-providing community, amenities, events, and technology to evolve space into experience. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives."