Vistara appoints Flying Cursor as digital agency

The account was won post a multi-agency pitch.

In a recent announcement, airline brand Vistara, a joint venture between Tata Sons and Singapore Airlines, has appointed Flying Cursor as digital agency. The account was won after a multi-agency pitch.

Speaking on the win, Shormistha Mukherjee, director, Flying Cursor, says in a press release, "We're extremely proud to be working an airline that's redefining what service and the flying experience is. We love working with people and brands that are setting new standards and boldly going where no one has been. Pretty much like us! And in Vistara, the airline and the client, we've found like-minded partners and we are looking forward to building digital properties and campaigns that bring alive their commitment to make India fly the new feeling."

Commenting on the appointment of the agency, Solomon Wheeler, head of marketing, Vistara, says in a press release, "With the evolving needs and preferences of consumers and the increase in consumption of content across digital/social platforms, customer engagement has a whole new meaning. We carefully evaluated multiple potential partners to manage our digital presence and found Flying Cursor as the perfect fit with our line of thought. They share our passion for aviation and truly understand the essence of time and consumer connect in the fast-paced and evolving digital environment. We're confident that their expertise in this space will help us deepen our bond with our customers."