Tonic Media unveils new brand identity and logo

The agency has rebranded itself as Tonic Worldwide.

In a recent development, digital agency Tonic Media has rebranded itself as Tonic Worldwide. The agency has unveiled its new logo too.

Chetan Asher, CEO and co-founder, Tonic Worldwide, says in a press release, "We believe in digital experiences FOR PEOPLE, that's why we are constantly working to create human centric experiences that mimic life. In our endeavour to bring global trends, ideas and insights to brands we work with, we are establishing a network of trend spotters from different geographical locations. They will spot trends and feed us with unique learnings".

Samir Asher, COO and co-founder, Tonic Worldwide, says in a press release, "In this age of automated conversations, we noticed that the 'human touch' was missing, so we decided to create a "humans without boundaries’ approach where all our innovations and tech ideas will stem from human insights and experiences."