SportzLive appoints SVG Columbus as digital agency

The account was won following a direct pitch and will be handled out of the agency's Delhi office.

In a recent announcement, SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, a Snooker and 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency's Delhi office.

The assignment will involve using SVG Columbus' expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.

Commenting on the win, Prasad Mangipudi, founder, SportzLive, says in a press release, "This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus."

Nitin Sabharwal, chief business officer, SVG Columbus, says in a press release, "We look forward to our foray into sports & entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam."

Anurag Gupta, chief executive officer, SVG Columbus, says in a press release, "With this engagement we wanted to deploy our unique live entertainment digital management services to promote and drive traffic to the new age OTT channels for this first ever Snooker and 9 Ball sporting event."