GoAir appoints FoxyMoron as digital agency

The account was won following a multi-agency pitch.

In a recent announcement, GoAir has appointed FoxyMoron as digital agency. The account was won post a multi-agency pitch.

The mandate entails building and strengthening the airline's digital presence through strategic insights and unique solutions that engage their consumers. The agency will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms.

On FoxyMoron's appointment, Anand Sahai, chief commercial officer, says in a press release, "Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content"

Commenting on this win, Pratik Gupta, co-founder, FoxyMoron, says in a press release, "This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business. Our aim is to enable GoAir to not only become relevant to its digital audience, but also making it an airline of choice for the regular fliers. We're hoping to always cruise at high altitudes with this brand"