DigitalF5 bags digital mandate for Mainland China and Oh! Calcutta

Mainland China and Oh! Calcutta, the restaurant brands, belong to Speciality Restaurants.

In a recent announcement, DigitalF5 has bagged digital mandate for restaurant brands Mainland China and Oh! Calcutta which belong to Speciality Restaurants.

As a part of the mandate, the agency will handle search, content, social media, planning and buying for the two restaurant brands.

Commenting on appointing DigitalF5, Speciality Restaurants' spokesperson, says in a press release, "Our partnership with digitalF5 is primarily owing to our confidence that the team has a thorough understanding of the Digital realm-from Social & Creative to Tech & Search--as well as human behaviour. In the light of our soaring ambitions, we are confident that digitalF5 is a strong effector to help us expand our digital footprints and talk to our audience."

Commenting on the association, Barin Mukherjee, co-founder, DigitalF5, says in a press release, "It's always exciting to work with brands who are passionate about what they do and Speciality Restaurants Ltd. are exactly that. They have introduced the Indian restaurant goers to authentic cuisine since their inception and have developed a brand which is purely built on understanding great food and driving quality experiences. With the digital media increasingly playing a larger role in helping the consumer choose a restaurant over the other, it would be a great journey for us to be a part of."