Big Trunk Communications to manage Phoenix Marketcity Bangalore's digital duties

The mandate includes social media strategy, content marketing and creative strategy across social and online platforms.

Big Trunk Communications, a Mumbai-based independent creative digital agency has bagged the digital duties for Phoenix Marketcity - Bangalore. The agency will work on developing the brand's online presence through social media platforms.

According to the press release shared by the agency, the mandate includes social media strategy, content marketing and creative strategy across social and online platforms. With this win, Big Trunk Communications has strengthened its portfolio in the retail segment.

Commenting on the win, Big Trunk Communication's chief executive officer and co-founder, Akhil Nair, says, "We are excited to be associated with Phoenix Marketcity Bangalore as their official digital partner. With the right mix of innovation, content, audience insights and media for the brand, we plan to deliver the results with right customer targeting and interactive storytelling, leading to measurable results. We will be reinforcing Phoenix Marketcity Bangalore's digital presence through the implementation of innovative and strategised content."

The young agency has managed to create footprint across product categories such as luxury retail, fashion and clothing, food and beverages, education, media and entertainment, realty, BFSI and e-commerce, in a short span of time.

Developed by The Phoenix Mills, Phoenix Marketcity is a shopping mall, located in Bengaluru. Gajendra Singh Rathore, centre director, Phoenix Marketcity, Bangalore, says, "We are pleased to partner with Big Trunk Communications. We were impressed by their understanding of our marketing task, a flexible and collaborative approach in developing a plan that meets our needs and priorities. We look forward to this partnership through our continued aggressive phase of growth."