Relive your childhood, Amazon tells moms in its new ad campaign

The two digital videos have been conceptualised by What's Your Problem Brand Solutions.

In August 2016, the online shopping platform, Amazon India, had launched the #MomBeAGirlAgain campaign. Back then, the brand had launched three digital videos which focused on mothers who sacrificed their passions to raise children. It could have been a career in playing badminton, photography or skating - something that she wanted to pursue, but sacrificed in order to bring up her children. The ads back then, were conceptualised by Ogilvy & Mather Bengaluru.

Amazon's Digital Campaign - Tufani - #MomBeAGirlAgainRecently the brand launched two new digital ads under the #MomBeAGirlAgain campaign. These films have been conceptualised by What's Your Problem Brand Solutions. The agency has partnered with the brand for this particular campaign. The ads have been directed by Sainath Choudhury.

Amazon's Digital Campaign - Gudiya - #MomBeAGirlAgainThe new video films encourage viewers to help their mothers relive their childhood dreams. It's time that mothers go back to being a girl again and do those things that used to bring them joy. This is a 360 degree integrated campaign, supported by radio and social media.