Langoor bags digital mandate for Goodness!

Goodness! is an FMCG product in the ready to drink beverage segment.

Langoor has won the digital mandate for Goodness! - a ready to drink, healthy beverage. Langoor will be responsible for managing the digital presence as well as drive demand with content assets, platforms and media buy.

Speaking about the win, Venugopal Ganganna, chief executive officer, Langoor Digital, says in a press note, "These are exciting times for us. Truly path-breaking ideas are being brought to life by start-up entrepreneurs and that gives us, at Langoor, an opportunity to leverage and further test digital as a medium to build great brands starting from scratch. Langoor is truly excited to work with an FMCG brand like Goodness! We are looking forward to drive some serious growth in customer adoption and love for the brand by balancing creative demands with a data driven approach to marketing."

Lakshmi Dasaka, co-founder and chief oerating officer, DropKaffe, parent company of Goodness! says, "At Goodness! beverages, our mission is to provide liberating choices to the customers through fun, functional and healthy beverages. As a brand targeting millennial consumers, it is imperative that digital is the way to drive brand awareness, penetration and engagement. We are delighted to partner with Langoor as the team brings the right experience and capabilities in accomplishing our vision."