Bottle Openers bags digital mandate of Hudson Canola Oil

The mandate covers overall digital and social strategy along with media planning and buying.

Dalmia Continental's Hudson Canola Oil, has appointed Bottle Openers as its digital agency. The mandate covers overall digital and social strategy, media planning and buying.

Speaking on the win, Sachin Kumar, founder and managing director, Bottle Openers, says in a press note, "We are honoured to partner with Dalmia Continental as their digital agency on record. FMCG is one of our core areas of focus and have significant expertise in this space with Cargill Leonardo Oil and Nestle . We hope to take some unique and focused approach in building the business."

Saurabh Kapoor, co-founder and chief executive officer, Bottle Openers, adds, "The market for Canola oil category is in a nascent stage right now but has huge potential, hence provides us with good growth opportunities. We will apply cutting edge sharp media strategy to reach out to health seekers in India."

Speaking on the new appointment, Himani Dalmia, vice president, Dalmia Continental, says, "We launched Hudson Canola Oil in 2007 and the brand is poised for take off. We project 700% growth over the next 5 years. After creating the leading brand of olive oil in the country, Leonardo, which we divested to Cargill in 2014, we are very excited about growing Hudson into a household name as well. Currently, the awareness level of Indian consumers on the health benefits of Canola oil is still low. Through digital marketing efforts, our prime objective is to educate consumers about this category as well as the importance of including Canola oil in their daily diets. Indians today are becoming immensely health-conscious and this presents huge market opportunity for us. Our expectation from our digital partner, will be to come out with innovative creative and media solutions to raise awareness as well as help us drive business growth."

Bottle Openers, was founded in August 2015 and has managed the digital mandate for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, FMCG.