MindShift Interactive bags social and digital mandate of Phoenix Marketcity

The account was won following a multi-agency pitch.

MindShift Interactive has won the social and digital mandate of Phoenix Marketcity, Kurla, Mumbai. The account was won following a multi-agency pitch.

Speaking on the win, Zafar Rais, chief executive officer, MindShift Interactive says in a press note, "We are delighted to have Phoenix Marketcity join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further."

The mandate for MindShift Interactive is to manage the brand's social media, influencer marketing, and media planning across all platforms.

Rajendra Kalkar, president (west), The Phoenix Mills says, "What impressed us was MindShift's ability to think out of the box, their distinctive approach and most importantly, their understanding of the retail and lifestyle space, which convinced us to partner with them."

Phoenix Marketcity is an entertainment, dining, and shopping destination in Mumbai.