VEGA assigns digital duties to Brand Visage Communication

The beauty accessory brand made the appointment after a multi-agency pitch.

VEGA Industries' VEGA, the Indian beauty accessory brand, has appointed Brand Visage Communications as their Digital Agency to spread awareness about their beauty products and accessories in a multi-agency pitch which concluded earlier this month.

Speaking on the occasion, Sandeep Jain, director, VEGA Industries says in a press note, "... in this age and era, where marketing and communication are going through a big revolution as witnessed by the shrunk screen size from TV to mobile, VEGA has to be ready to face up to challenges and embrace the opportunities ahead. As almost 70 percent of our product lines fall in the category of impulse purchase, our partnership with Brand Visage is very crucial. We would like to leverage digital marketing channels effectively to make our consumers aware, educate, engage and provide our products at doorsteps. We loved their ideas and experience in this category and are looking forward to a buzzing year and a strong association with Brand Visage Communications."

Siddharth Khanna, co-founder and chief executive officer, Brand Visage Communications says, "Vega has been a part of every household & has a share in most of a girl's bag, be it hair brushes, combs or accessories. Now, with the changing content consumption pattern of the Indian women, we need to be present as enablers where they are looking for solutions, making a shift from aided to top-of-mind recall. We are really looking forward to great work and a great association with VEGA"

Anuj Khanna, co-founder and chief operation officer, Brand Visage Communications adds, "We are very thrilled to be a part of such an interesting category with market leaders like VEGA. With influencers, social & search, playing a major role in aiding the purchase decision in this category, we look forward to creating interesting content around the brand and building seamless e-commerce solutions."

VEGA launched its range of products in the Indian market in 2000. The brand deals in products such as hair brushes, hair combs, makeup brushes, manicure, pedicure, face and bath accessories.