Langoor bags iD Fresh Food's digital mandate

The scope of work is to understand shifting mindsets of consumers.

Langoor, a full-service digital-first agency, has been assigned the digital mandate for iD Fresh Food. The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand.

Commenting on the win, Venugopal Ganganna, chief executive officer, Langoor Digital, says in a press release, "We are delighted to win the digital mandate for iD fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in in 'Fresh, preservative-free' packaged foods category."

Speaking about the association with Langoor, Mithun Appaiah, vice-president - sales, marketing and NPD at iD Fresh Food, says, "Digital marketing has changed the marketing mix for FMCG sectors; changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategizing and executing disruptive digital and socials campaigns with them for the brand."

Musthafa, founder and chief executive officer, iD Fresh Food, adds, "In a category like ours it's imperative we connect with our new age consumers who are digital savy and eliminate the myth associated with packaged foods. We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this."