Arré ropes in Jaideep Singh as Director

Singh will be part of the management team and will help guide the platform's monetisation drive/strategy, launch Arré's music vertical and contribute his experience towards expanding other content verticals as well.

In a recent announcement, Arré, an online entertainment platform, has roped in Jaideep Singh as director. Singh will be a part of the management team and will help guide the platform's monetisation strategy, launch Arré's music vertical and contribute his experience towards expanding other content verticals as well. He will be working closely with B. Saikumar, founder, Arré, Ajay Chacko, co-founder and chief executive officer, Arré and RayC, co-founder, Arré.

Singh is currently partnered with two US based companies as a part of his entrepreneurial venture. He is the chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency and the managing director, APAC and Middle East, for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.

Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. A decorated ex Army Major, he has worked with notable companies, including, JK Tyres, Confederation of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom18 India, where, as senior vice president and business head of Integrated Network Solutions, he launched a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe.

Singh established the Integrated Network Solutions and Live Viacom18 divisions of Viacom18, which boast of national and regional properties like the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Chuckle Festival, and SPIRO, which dominated the subcontinent with 300+ events and produced hundreds of hours of content.

Commenting on Singh's appointment, Saikumar, says in a press release, "We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation, to further our growth objective, as we enter into an exciting year 2 of Arré."

Commenting on joining Arré, Singh, says in a press release, "Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures, Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré."

Click here to see his LinkedIn profile: https://www.linkedin.com/in/jaideep-singh-7a771613/