Indigo Consulting wins digital mandate for Danone India

The account was won post a multi-agency pitch.

In a recent announcement, Indigo Consulting, Leo Burnett Group's full-service digital agency, has bagged the digital mandate of Danone, in India. The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office.

As part of the mandate, Indigo Consulting will handle the digital advertising, consolidation of digital assets, engagement, creation of communities, initiating relevant conversations, optimizing reach and effectiveness of the brand's digital marketing budgets. With Danone, Indigo plans to leverage digital channels to shape the brand narrative and not merely amplify it. Danone's mission of 'health through food' will be a key aspect of the digital and social approach for the brand.

Speaking about bringing Indigo Consulting on board, Himanshu Bakshi, marketing director, Danone India, says in a press release, "Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.“

Speaking about the account win, Rajesh Ghatge, chief executive officer, Indigo Consulting, says in a press release, "We are excited at the prospect of partnering Danone, to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and create highly engaging content, while driving Danone's brand and business agenda on digital."