Bang in the Middle enters Mumbai

The agency has appointed Govind Agarwal as the branch head for Mumbai.

Bang in the Middle, the five years old communications agency headquartered in Gurgaon, recently announced its entry into the Mumbai market. It already has presence in Chicago and New York. The agency has aggressive plans and already has clients in Mumbai. The agency's solutions spread across traditional and digital medium including social media marketing and digital solutions.

Commenting on the expansion, Prathap Suthan, managing partner, Bang in the Middle, says in a press release, "There is no city like Mumbai that buys great work. And no better city that allows for merit to come through. For us being in Mumbai was always the way forward, and while we have been low key until now, it's time we opened a bottle of champagne officially."

Naresh Gupta, CSO and managing partner, says in a press release, "Mumbai is the capital of advertising and it needs an agency like ours with expertise across domains. We have a proven offering that merges insights with craft and technology, and we are looking at Mumbai to grow in the city."

Bang in the Middle, has appointed Govind Agarwal as the branch head for Mumbai. Agarwal has over 13 years of experience and started his career in retail banking with HDFC Bank, before moving to work with agencies like Euro RSCG, Saints & Warriors and JWT. He has cross-industry experience of working on brands like Skoda, FIAT, HDFC Bank, Godrej, Kellogg's, Dainik Bhaskar, Danone, SAB TV, Lotus Herbals, CavinKare etc.

Bang in the Middle works with clients like IndiaMart, Dulux Paints, INOX, VNL, DLF, Healthians, GMR, JSW, and TOI among others.