Viral Now: Colgate continues to make efforts to #KeepIndiaSmiling

Released on November 30, the digital film commemorates Oral Health Month. It has fetched over 4 million views on YouTube so far.

Colgate, the toothpaste brand from Colgate-Palmolive India, recently released a digital film, '#KeepIndiaSmiling' to spread awareness about Colgate Oral Health Month, 2016. The over-one-minute video amplifies the thought that 'Every Smile is Special'.

Taking this thought ahead, Colgate in association with the Indian Dental Association is organising an on-ground activity, and has released the campaign film around this. The idea behind the campaign, and the activity, is to teach people ways to maintain dental health and oral hygiene. The brand is also offering free dental check-up services until the end of December in rural and urban areas across India.

The video, conceptualised by Red Fuse Communications, has been produced by Imped. It was released on November 30 this year and has fetched over 4 million views on YouTube, so far. The video is also leveraged on digital platforms such as Facebook, Voot and Hotstar.

"Have we ever waited for that special smile? A smile, that will simply fetch its own answers... a completely unreasonable and absolutely carefree Colgate smile. In order to maintain that everlasting healthy smile, once again Colgate and the Indian Dental Association have launched 'Oral Health Month'," is how the brand spreads the message through the film.

The film also informs the viewer that one can book a free dental check-up by simply giving a missed call on 1800-266-1255 till December 31, 2016. One can also find a free check-up card on the inside of the Colgate toothpaste pack.

Currently in its 13th year, Oral Health Month is an annual programme that encourages healthy oral habits among masses, through an array of activities - such as free dental check-ups, mobile dental vans travelling to various cities to provide dental check-ups, imparting dental education to school kids, and dental camps in army canteens and shopping outlets.