Round Up: Digital Account Movements

A look at some of the key digital account movements of the week.

Digital Account Movements: A Quick Glance

Tonic Media was awarded with the digital duties of home search portal Housing.com, following a multi-agency pitch. The mandate will include social media strategy, content marketing and creative strategy across platforms.

The Glitch bagged the digital duties of Indulekha, a hair care brand from Hindustan Unilever. As part of this mandate, the agency will handle digital advertising and social media marketing, content production and reputation management for the brand.

FruitBowl Digital bagged the account of luxury brand Adamantino following a multi-agency pitch. The agency will now establish the brand's online presence including on social media. Additionally, the agency will also work on the brand's SEO (search engine optimisation), digital advertising and other integration, alongside developing and launching the brand's website.

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, bagged the digital mandate for home furnishing brand D'Décor following a multi-agency pitch. The mandate includes handling digital duties for the brand across social and online media, including media planning and buying.

Gozoop won the digital marketing mandate for Enchanted Valley Carnival (EVC), a multi-genre music and camping festival - a venture by Twisted Entertainment & Universal Music India.

In the recent past, Liqvd Asia bagged the digital duties for rentickle.com, an online rental shop that provides furniture, appliance, and other home furnishing essentials on rent through packages and deals.