Effectiveness of video content will be scrutinised in 2017: LinkedIn Report

The report by LinkedIn in association with DMAi, lists the top Indian content marketing predictions for 2017.

LinkedIn India recently released its report with the top Indian content marketing predictions for the year 2017. LinkedIn in association with the DMAi Content Marketing Council, created this guide giving a sneak peek into the trends that are on top of the mind of leading Indian marketers.

According to the report, Indian marketers began pushing themselves and the boundaries of content marketing in 2016, and 2017 will be even more thrilling as content marketing grows in maturity.

A look at all the top 10 trends given in the LinkedIn report:

Trend One:

From acquisition to retention, content marketing will be used to address opportunities across the buyer's journey by Indian marketers.

Trend Two:

Investing in multi-touch attribution will further prove success of content.

Trend Three:

Digital buyer penetration in India is projected to jump from 43.8 per cent in 2016 to 70.7 percent by 2020.

Trend Four:

Indian content marketers will equally use social, blogs, and newsletters.

Trend Five:

Getting audiences to share branded content will mean appealing to their interests, especially in he business-to-business sector (B2B).

Trend Six:

One in three Indian marketers rely on influencer marketing techniques and buyers are more likely to buy when brands are endorsed by people they trust.

Trend Seven:

40 per cent of content marketers in India will use infographics and visual media.

Trend Eight:

53 per cent of marketers are optimistic about the future of augmented reality.

Trend Nine:

41 per cent of Indian marketers will encourage user generated content.

Trend Ten:

The effectiveness of video content will be examined. Video content is one of the most expensive content formats. The cost of production will be a challenge for agencies and brands. Marketers will look for ways to decrease the production cost while simultaneously increasing completion rates.

See the complete report below.