ScoopWhoop Media appoints Meghana Bhat as the chief strategy officer

She was previously with Webchutney as national creative director and chief operating officer.

ScoopWhoop Media has appointed marketing strategist Meghana Bhat as the chief strategy officer. She was previously with Webchutney as national creative director and chief operating officer.

With over a decade's experience in digital and experiential marketing, Bhat comes to ScoopWhoop where she will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.

Speaking on the announcement, Rishi Mukherjee, COO and co-founder, ScoopWhoop says, "We are in the midst of a major transition, and we look forward to working with (Meghana) Bhat as her skills and expertise will be instrumental to our growth."

Commenting on her role, Bhat adds, "I believe ScoopWhoop truly represents young India - its passions, culture and experiences. The brand is at the cusp of major growth curve, and I'm excited to help tap into all of that knowledge and influence in meaningful ways."

Bhat started her career as a copywriter at Dentsu-Webchutney, a digital agency. In her past roles, she has worked on brands such as Bacardi, Coca-Cola, MasterCard, Tata Tea and Unilever amongst others.