Publicis wins Shop CJ account after multi-agency pitch

The agency will execute strategy and creative duties for the home shopping network.

Television Home Shopping Network, Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative duties of Shop CJ.

Dhruva Chandrie, chief operating officer, Shop CJ feels the need today for the network is collaboration with agencies and engagement with consumers through various relevant touch points. "Their global capabilities in advertising and digital media make them (Publicis) uniquely equipped to bring innovative, integrated solutions to what we're trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve."

Paritosh Srivastava, chief operating officer, Publicis Ambience, adds,"Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions."