Mirum India wins digital duties of A.T.E. Group

The agency will work on improving the company's web presence, and manage its social media related activities.

Mirum India has been awarded the digital mandate for 75 year-old engineering Group, A.T.E. Private Limited. As part of the mandate, Mirum India will work on overhauling A.T.E.'s web presence. In addition to this, it will also manage all the social media related activities for the company as well as also act as the media planning and buying agency for the same.

Commenting on the win, Anuj Bhagwati, managing director, A.T.E. Group says, "There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, and the vibrant energy that they brought to the table was exciting. It was incredible to see them at work. I'm really excited to work together as a team and meet our goals."

Hareesh Tibrewala, joint chief operating officer (CEO), Mirum India adds, " It's a great feeling to be associated with a company that has a rich heritage like A.T.E. Group. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle."

Mirum India is a digital agency with a pan-India footprint which offers 360-degree solutions in digital and social media for over 50 brands. Mirum India is part of Mirum Global Agency which claims to operate in 20 countries, with more than 46 offices and 2,200 professionals. Mirum belongs to the J. Walter Thompson Company and WPP Network. Mirum India offers a bouquet of digital services across brand planning, media planning, social media management, online reputation management, web development and creative services.