The two movies will be available on a video streaming service at almost the same time as their satellite TV premiere.
Amazon India recently announced a long-term agreement with Tamil Nadu's producer, Kalaipuli S Thanu's production company V Creations, making its OTT (Over The Top) app Amazon Prime Video India the exclusive subscription streaming home for two of the Tamil movies, Kabali starring megastar Rajinikanth and Radhika Apte and Theri, starring Vijay and Amy Jackson. This is the first time these two Tamil films will be available on a video streaming service at almost the same time as their satellite TV premiere.
Nitesh Kripalani, director and country head, Prime Video India, says in a press release, "Kalaipuli S Thanuis one of the most successful producers in the Tamil film industry and we are thrilled to partner with him. Southern cinema and star-driven Tamil films have emerged as among the most successfulIndian content in the last decade, finding both national reach and viewers. A large number of Thanu's films have been commercial blockbusters, of which two are among the top-ten highest grossing Tamil films of all time. We are certain that our Prime members will love the inclusion of these smashing titles in our selection within a few weeks from their theatrical release."
Kalaipuli S Thanu, producer and owner, V Creations, says in a press release, "Kabali and Theri are two of Tamil's highest grossing films of all times and Amazon Prime Video is the perfect partner to help us reach the millions of fans of these movies through their unparalleled digital reach. We are aware of this new way of consuming movie content and thus couldn't be more happy to mark our presence on such sought after platforms."
He adds, "This is the first time that Tamil films of this demand and popularity will be available on a streaming platform and we are very excited about the same. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video."