DIGIES 2016: Mindshare India Comes up Trumps

Mindshare won the 'Agency of the Year' title along with three Gold and four Silver awards.

The third edition of the 'Digital Agency Awards', now known as the DIGIES - a smaller, simpler moniker attuned to the digital world - was held at Hotel Sheraton, New Delhi, on September 28, 2016.

The awards seek to celebrate the best digital agencies of the year. The selection is based on an evaluation by an expert Jury of their whole body of work, and not a one-off campaign. It tests an agency's might in a category through its entire portfolio of work done in it. The concept is also embodied in the DIGIES tagline - Because all your work counts.

The Jury, this year, comprised professionals from across industry categories. The panel included Anil K Nair (CEO and managing partner, Digital L&K Saatchi & Saatchi), Carlton D'Silva (CEO and CCO, Hungama Digital Services), Divya Uttam (vice-president and business head - digital, Havas Worldwide), Gopa Kumar (vice-president, Isobar), Namrata Balwani (senior vice-president and head of office, OgilvyOne WorldWide, Delhi), Navin Kansal (national creative director, Indigo Consulting), Sanjeev Jasani (head of digital, Cheil India), Satish Ramachandran (senior vice-president - healthcare and interactive, FCB Ulka Healthcare), Shibu Shivanandan (founder and managing director, PivotRoots), Sumanta Ganguly (executive vice-president, LinTeractive), and Vineet Bajpai (chairman, Magnon/TBWA & magnon eg+).

This edition of the DIGIES was sponsored by DainikBhaskar.com and Wall Street (associate partners), Fortune Institute of International Business (FIIB) (training partner), and Job Switch (talent partner).

In addition to the 'Agency of the Year' title, entries were judged for excellence across 12 categories including Brand Video, Content Marketing, Digital PR, Display, Integrated, Mailer/E-mails, Mobile, Search, Social Media, Video - Brand Integration, Viral, and Website, of which Brand Video and Video - Brand Integration were introduced this year.

Keeping up with last year's tradition, Mindshare India won the 'Agency of the Year' Award, along with three Golds in Brand Video, Content Marketing and Integrated categories, and four Silvers in Display, Mobile, Social Media, and Viral categories.

Isobar India won four Golds, while Hungama Digital Services and Eyebridge Soft Solutions won two each. WATConsult bagged a Gold in Video Brand Integration.

In addition to fighting the 'Battle of the DIGIES', agencies were also pitted against each other in the battle of wits in a contest for the Best Acceptance Speech, in which the sentence 'We won #DIGIES2016 because...' was to be completed in not more than 10 words, and shared on social media along with a picture and #DIGIES2016 and #ItsYourParty.

The final tally is in the table below.