Yahoo launches new mobile ad format 'Tiles' in India

Yahoo Tiles, launched on September 1, enables brands to tell visually compelling and immersive stories on mobile devices.

Yahoo, a guide to digital information discovery, focussed on informing, connecting, and entertaining users through its search, communications, and digital content products, has on September 1, 2016, rolled out its new mobile advertising format called 'Tiles' in India.

Yahoo Tiles will help brands reach consumers through engaging and interactive content and tell them visually compelling and immersive stories on mobile devices in a post-tap environment.

When consumers click on a mobile ad through Yahoo Tiles, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, it delivers a more engaging and seamless consumer experience for mobile native, video, and display ads, says the company in a press release.

Available for advertisers in India through Yahoo Gemini and BrightRoll, Yahoo Tiles ensures that brands tell a more creative and compelling story across Android and iOS devices. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across its extended network. Brands can work with Yahoo's ad creative tech team to build, support, and scale their mobile campaigns.

Yahoo is a guide to digital information discovery, focussed on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalised experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia-Pacific (APAC) and the Europe, the Middle-East and Africa (EMEA) regions.