Chimp&z Inc. wins digital media mandate of fashion label Ritu Kumar

The agency's Gurgaon office will work on the account.

Fashion designer Ritu Kumar's prestigious label has appointed Chimp&z Inc., a full-service agency, as its digital media partner for the promotion of its clothing collections. The agency's Gurgaon office will handle the account.

As part of the win, the agency will maintain and strengthen the consumer's relationship with the brand and spread awareness about the ideas behind the label's clothing collections.

Commenting on the appointment, Angad Singh Manchanda and Lavinn Rajpal, co-founders, Chimp&z Inc., say in a press release, "Our team is excited to partner with the prestigious designer label. We are blown over by the brand's amazing design sensibilities, and want to create strategies that do justice to it."

Talking about the association with the agency, Amrish Kumar, chief executive officer (CEO), Label Ritu Kumar, says in a press release, "The team is hands-on and a dynamic bunch. Not only does it understand the building blocks of the digital marketing space, but has a deep insight into social trends and can exploit those effectively. It is also transparent in its business, and for us this was a mandatory requirement."

Chimp&z Inc, a full-service agency that has been in the industry for more than three years, has partnered with The Times of India (TOI), Tata Sky, Dainik Bhaskar, Godrej Expert, Vistaprint and other blue chip brands for creative business solutions.