Leeladhar Laheri joins BC Web Wise as VP - media

Reinforcement of BCWW's media capabilities is among his key responsibilities.

The full-service digital agency BC Web Wise recently announced the appointment of Leeladhar B Laheri as vice-president - media. Laheri's responsibilities will include reinforcing BC Web Wise's (BCWW) media capabilities and drive new business through the implementation of digital analytics and programmatic strategies across its client portfolio.

Chaaya Baradhwaaj, founder - managing director, BC Web Wise, says in a press release, "We are thrilled to welcome Laheri to the team. He is a widely respected professional with a proven track record in driving RoI-effective media strategies for digital focussed brands. He will play an instrumental role in beefing up our media strengths."

Laheri says in a press release, "While BCWW's core strength has always been creative, what really impressed me was the growth and impact the agency has seen in digital media buying and planning. Meeting Baradhwaaj and Elstan further fuelled my belief in its business values. The agency's vision and its road map to achieve it are amazing. I look forward to work with BC Web Wise and shape its media wing."

Laheri joins BC Web Wise from Mindshare (Group M) where he handled media strategy for Idea Cellular in his role as senior account director - digital media planning and buying. Previously, he worked at DraftFCB+Ulka, where he handled digital media planning for brands such as Tata Motors, TCS, Tata Housing, LIC, Club Mahindra, and Amul.