Langoor bags digital duties of Krispy Kreme (South and West India)

The account was won following a multi-agency pitch.

Langoor, a digital marketing agency, has been awarded the digital duties of the American doughnut chain Krispy Kreme (South and West India). The agency will work on augmenting the brand's presence in South and West India by offering strategic digital recommendations in order to increase sales. The account was won following a multi-agency pitch.

Commenting on the account win, Madappa K A, vice-president, Citymax Hotels and business head, Krispy Kreme India, says, "As we plan to increase our brand awareness, it was found necessary to have an agency that can handle the digital advertising needs of our business. After a detailed evaluation process, we decided to award Langoor the creative mandate. The decision was based on the strong point of understanding our business needs and articulation of a digital communications strategy. Langoor came in with deep consumer insights and a creative edge that is required to address the brand objectives through digital campaigns and more importantly presented a clear RoI-based model."

Venugopal Ganganna, chief executive officer, Langoor, adds, "We are delighted to win the digital mandate for Krispy Kreme South and West India. The food and beverage space is a super exciting industry and gives numerous opportunities to provide the digital transformation solution."

Langoor is a digital agency of creative technologists. The company holds the three brands Langoor Digital, Pensaar, and AlterNet, with offices across Sydney, Melbourne, Hong Kong, Singapore, Dubai, Bengaluru, and Ahmedabad. Its services include data-driven strategy, visual design, content excellence and campaigns with real impact and effective relevance in the marketing world.

Krispy Kreme is a global doughnut company headquartered in America. It was launched in Bengaluru on January 19, 2013, and has a presence across Chennai and Mumbai.